PDXSW Latino Mentor Profile: Eduardo Corona


With more than 20 years experience in Business Administration, Eduardo Corona found his place in content communications for social entrepreneurship. He is currently Vice President of Prisma Comm, a company dedicated to helping the Latino community participate more fully in building our state’s prosperity. Currently he is on the Advisory Committee of Oregon Prosperity Agenda, and with Forest Grove Economic Development Committee. In March 2012 he was nominated to the White House “Cesar Chavez Champions of Change” award, El Centinela elected him “El Personaje Latino del Mes” (Feb 2013), and recently he was honored with OMEN Innovator of the Year 2013 award.

Don’t miss the opportunity to get valuable insights from people like Sara. See you at Startup Weekend Latino!



Q. What are you passionate about?

A. Finding opportunities to better my community through social business.

Q. If you could give advice to your 10 year old self today, what would you say?

A. Never give up.

Q. What’s the best advice you ever received?

A. Never believe a book 100%. Read, compare, prove it, remake.

Q. What is your personal mission statement?

A. Help my Latino community to understand its worth and its contributions to the community.


Q. What compelled you to participate in Startup Weekend Latino as a mentor?

A. Meeting another entrepreneurs, share my social business tools for success.

Q. What excites you most about participating in this event?

A. Met another mentors, entrepreneurs, organizers committed to micro business start ups.

Q. What advice would you give to participants of Latino Startup Week?

A. Plan and implement. Never wait to have the perfect conditions to develop your business


Q.  What is your opinion of the current state of diversity in the entrepreneurial community?

A. Latino entrepreneurs are gaining momentum to the business activities, however there is a lack of information and support in Spanish.

Q. What is the biggest factor limiting diversity in entrepreneurship?

A. Access to information, access to capital, and lack of knowledge of the multicultural networking opportunities

Q. What would you do to ensure increased diversity?

A. Share more information and resources with minority entrepreneurs

Q. What advice would you give someone interested in becoming an entrepreneur?

A. Plan and implement step by step. Everything is possible if you have the right strategy.