PDXSW Latino Judge Profile: Sara Conte


We are so happy to have Sara Conte (joining our Latino Startup Week as a judge. Sara is co-founder of PrestoBox, the world’s first automated branding agency. Sara’s resume is impressive: she is has earned experience in many industries (including venture capital and e-commerce), she sits on the board of many organizations and she is a prominent fixture in the Portland startup community. Her background helped to prepare her for her current challenge of running her own startup – where she learns new lessons each day about sales, customer service, analytics, technology, SEO, social media and the art of partnerships.

Don’t miss the opportunity to get valuable insights from people like Sara. See you at Startup Weekend Latino!


Q. What are you passionate about?

A. I’m passionate about building businesses – especially ones that utilize technology in new ways to solve problems and create value. Also super passionate about raising smart, healthy girls.

Q. If you could give advice to your 10 year old self today, what would you say?

A. I am living with my 11 year old self – my mini me daughter Hannah! I tell her to have fun, work hard and be kind.

Q. What’s the best advice you ever received?

A. My parents taught me to keep reaching for the stars – and enjoy the journey.

Q. What is your personal mission statement?

A. Have fun, work hard and be kind.


Q. What compelled you to participate in Startup Weekend Latino as a Judge/Mentor?

A. Juan Barraza’s big smile, hablo un poco español and a fire to help entrepreneurs from all walks launch successful ventures.

Q. What excites you most about participating in this event?

A. I’m hoping to help get some new ventures launched! And fingers crossed we have good salsa.

Q. What advice would you give to participants of Latino Startup Week?

A. As you develop your ideas, remember to put the customer first. Quickly identify your core customer and prove that your product will delight them.


Q. What is your opinion of the current state of diversity in the entrepreneurial community?

A. Entrepreneurs come in every shape and size. We shouldn’t cookie cutter our impressions of who’s going to succeed.

Q. What is the biggest factor limiting diversity in entrepreneurship?

A. Know your market and sell to them. Take a risk. Support your friends.

Q. What would you do to ensure increased diversity?

A. Access to training and capital for diverse communities.

Q. What advice would you give someone interested in becoming an entrepreneur?

A. It’s a journey and a leap of faith. Make sure you’re wearing the right pack with the right partners – on the right trail. Know your customer.

Get your tickets to Startup Weekend Latino today!