Josh Bailey is co-lead organizer and designer for PDXSW Fall 2013, participated in two previous events and organizer for the last few years in some sort of capacity…(mostly drinking on the Saturday night of the event).
I wanted to do something unique to the Portland Startup Weekend experience. Since I have been part of the design process there has been a squirrel, we have tried bridges and views of Portland, I even pitched the idea not to put a bird on it and even though antlers are trending I thought it was time. I took the beakerhead design, created by Brianna from Portland Youth Builders, and finished his collared shirt, gave him a fall color identity and added antlers.
This design would look great mounted on an office wall. The t-shirts would look classy, mailmen and women would enjoy delivering the postcards and the collateral portion requirements are all met. But is that it? Seriously, besides new postcards and a t-shirt what is it that we want to be known for. The logo is not new even though the elements have been arranged to look new.
My personal goal with Portland Startup Weekend is to learn and apply. Both on the organization side and the attendee side there are tons of opportunities. I want to apply something unique to our fall lineup.
The Mascot for Portland Startup Weekend
He does not have a name, but he has a creation story. Of course it starts in the deep Oregon forests; nourished by a father who loved tech and by a mom who loved design. They met and fell in love and raised their element to have the efficiencies of a lean startup and the creative talent of an art college. The beaker brand stayed as well as the mustache that was added this spring. The mane/hair is well groomed and has a Portland flair to it, and he is discussing his next big idea and pitching his dream. The beakerhead of spring was you or I and the next guy and the guy talking and the lady getting ready to present. Our mascot is us as a team, building one application, starting a company, and our resources and knowledge’s that bubble to the top. He is the collection of what makes the Portland Startup Weekend different from all other weekends.
Today we have our official fall 2013 logo and our official Fall 2013 mascot. The logo for fall is our mark, the mascot is our edge to introduce ideas and remind us to continue to think how our brand can be challenged to reach new audiences and gain more trust. I learned that it is important to try new things and evolve. By stepping past the boundary of what a logo is and saying the hell with that let us try this. If it works, congratulations and high-fives will be the order of the hour. If it fails, I just learned something new and the perfect reminder of why I am here.